Discovery and URL signals
Review crawl and index directives, canonical URLs, redirects, sitemap coverage, titles and internal links. Establish which destinations the site actually serves.
SEO audits
SEO audits that put the right repairs first.
A scoped review of how your website is found, what its pages explain and how visitors reach an inquiry, followed by an evidence-backed order of work.
Start with your website URL and business goal.
Explore the judgment behind an audit
Which repair should come first?
The same website can need a different order of work depending on the immediate goal. Change the goal to see an illustrative repair sequence, then open each finding for its evidence and completion check.
Inquiry goal: repair a broken contact path first, then clarify the offer and align the search signals.
01 The service CTA leads to a missing page
Evidence to record: the source URL, link destination and confirmed response.
Repair: connect the CTA to the correct contact route while retaining the chosen service.
Completion check: follow the link on desktop and mobile; confirm the form opens with the right service selected.
02 The capability page leaves the buyer's questions unanswered
Evidence to record: the specific page and the missing explanation of applications, constraints or how work begins.
Repair: write the information a prospective client needs to assess the service, with approved project proof and a defined next step.
Completion check: confirm the page explains the offer, intended buyer, relevant evidence and information needed to request a quote.
03 The canonical, sitemap and final URL disagree
Evidence to record: the response chain, declared canonical and sitemap entry for the affected URL.
Repair: align those signals with the intended destination while preserving useful redirects.
Completion check: verify the final response, metadata and sitemap. Search Console is needed to inspect Google's selected canonical.
Illustrative findings and priorities, rather than an automated assessment of your website. A confirmed indexing block or outage can change the order.
The agreed review scope
Search foundations, content and the path to a useful inquiry.
Content and evidence
Check the role of each page, overlap between pages, the questions it answers and the support behind important claims. Identify content repairs with specific examples.
Usability and inquiry flow
Follow the routes from reading to service to contact. Review relevant performance and accessibility-related usability issues, with practical checks for the proposed changes.
What the available access can establish
A public-site review can inspect served pages and observable behavior. Search Console, analytics, repository or hosting access may be needed for indexing decisions, historical performance, conversion data or configuration. We agree the necessary access and checks before starting.
The report is a working document
A repair plan your team can act on.
I review how your website is reached, what its pages actually explain, whether its claims have usable support, and how a visitor moves toward an inquiry or other meaningful action. The goal is a practical order for fixing problems, with page-specific evidence and clear checks for completion.
- Page-specific findings with usable evidence
- A URL and content action inventory
- Priorities with reasons and dependencies
- Recommended repairs and responsible review roles
- Acceptance checks for implementation
- A staged sequence and measurement plan
Audit delivery and implementation are scoped separately unless the proposal includes both. I can write the agreed copy repairs, provide a developer handoff or help check completed work.
Anonymized audit example
See how findings become a repair plan.
Follow the review of broken page paths, conflicting claims and gaps in product explanations—from observation to recommended repair.
A defined engagement
Agree the question before examining the website.
Start with the URL and business goal.
Tell me what you sell, who the website should reach and what a useful visit should accomplish. We define the pages, available data, deliverables and price before work begins.
A limited complimentary overview, when offered, highlights selected public issues. A comprehensive paid audit examines the agreed scope and supplies a prioritized implementation plan.
Finish with a usable handoff.
I record the available baseline, investigate the evidence and distinguish observed problems from questions requiring more access. The report identifies what should change, why it comes first and how the completed work can be checked.
Share a website URL through the inquiry form. Account access is arranged separately.
Before we scope the work
Questions about scope, access and implementation.
What is the difference between an overview and a comprehensive audit?
A limited complimentary overview highlights selected public issues when offered. A comprehensive paid audit covers the agreed scope in depth and provides a prioritized report and implementation plan. An overview is not a complete examination of every issue.
Are the fixes included?
Audit delivery and implementation are separate unless the proposal explicitly includes both. I can scope copy repairs and implementation support, or provide a developer handoff with acceptance checks.
Do you need access to my accounts?
A public-site review can begin without account access. Indexing decisions, historical search performance, conversion data and hosting behavior require the appropriate data or access. We agree the needed access before work begins.
Can you guarantee rankings or AI search citations?
No. The audit can identify verifiable issues and useful opportunities. Search systems, competition and citation selection remain outside my control; measured business outcomes require implementation and an appropriate baseline.
How is an audit priced?
Pricing depends on the website, review scope, available data and deliverables. Send the URL and business goal, and I’ll propose a defined scope and quote before starting.
A defined first project
Start with the website and the business goal.
Send the URL, intended customers and the action your site should help them take. I will propose the review scope, deliverables and quote before the audit begins.