Portfolio & published writing

Environmental research, technical writing, and published work.

Browse original research, scientific communication, Workinman Interactive client articles, SEO content, regional environmental reporting, and independent commentary. Every item has an owned PaulWrites project page; filters make the complete library easier to narrow without hiding it from search engines.

Complete portfolio

PaulWrites cover showing researchers banding a songbird, with the headline The Biodiversity Summit Is Coming. What Would Count as Progress?

Article · PaulWrites · Est. 6 min read

The Biodiversity Summit Is Coming. What Would Count as Progress?

A research-led guide to evaluating COP17 through effective conservation, restoration monitoring, and biodiversity finance that reaches implementation.

  • Environmental Science
  • Sustainability
  • Scientific Communication
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Project details

I researched the Convention on Biological Diversity’s framework, implementation review and target guidance, then wrote this independent article connecting international commitments with conservation work on the ground.

PaulWrites article cover showing a smartphone repair with the full headline about the EU’s greenwashing crackdown and its second target

Article · LinkedIn · Est. 6 min read

The EU’s Greenwashing Crackdown Has a Second Target You Haven't Heard Of

An examination of EU greenwashing rules and their less obvious focus on durability, repairability, software support, and the practical barriers to keeping products in use.

▶ Audio available · Listen (9 min 15 sec)
  • Environmental Science
  • Sustainability
  • Scientific Communication
  • Technology
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Project details

I researched EU consumer-protection and repair policies alongside electronic-waste and product-lifespan evidence, then wrote this independent article connecting sustainability claims with what happens after a purchase.

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PaulWrites cover showing a gloved hand using laboratory glassware with the complete Backed by Science article headline

Article · LinkedIn · Est. 7 min read

Why ‘Backed by Science’ Is One of the Weakest Claims a Company Can Make

A research-led explanation of why scientific claims need a measured outcome, comparison, setting, and boundary—not just a study or a reassuring phrase.

▶ Audio available · Listen (9 min 53 sec)
  • Environmental Science
  • Scientific Communication
  • Technology
  • SEO & Content
  • B2B
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Project details

I use my own constructed-wetland research alongside evidence from environmental treatment, advertising guidance, and scientific reproducibility to show how careful studies can be stretched into claims they do not support.

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Original PaulWrites cover for I Reviewed 20 Environmental-Tech Websites, showing industrial workers beneath the article headline

Article · LinkedIn · Est. 8 min read

I Reviewed 20 Environmental-Tech Websites. Here’s What They Got Wrong About Their Science.

A review of 20 environmental technology websites examining how PFAS treatment, water reuse, carbon accounting, and monitoring claims communicate their evidence and limits.

  • Environmental Science
  • Scientific Communication
  • Technology
  • SEO & Content
  • B2B
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Project details

I reviewed public technology and product pages across four environmental technology sectors, following available case studies, technical pages, and FAQs. I wrote this independent article to explain the distinctions that make scientific claims useful to buyers and other readers.

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Two Noovie Trivia players holding phones beside a one-versus-one game graphic

Product update article · Workinman Interactive · Est. 2 min read

Noovie Trivia Gets Faster With Fresh Content and New 1v1 Battles

A concise release story turning performance improvements, QR-based challenges, and new social features into an audience-centered update.

  • Client Work
  • Technology
  • Interactive Media
  • B2B
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Project details

This release story translated a dense product brief—faster performance, shorter load times, fresh questions, QR-based match joining, 1v1 battles, and expanded MotionPicks comparisons—into a concise update for movie fans. I worked within Workinman’s studio process, using priorities and feedback from product stakeholders, editors, executives, and the creative team to keep the copy accurate, energetic, and centered on what changed for players.

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Duckweed covering the surface of a wetland stream

Literature review · Nazareth University · Est. 34 min read

Phytoremediation of North American Harmful Algal Blooms Under Long-Term Feasibility Constraints

A feasibility-centered review comparing water hyacinth, star duckweed, and parrot’s feather for bloom suppression and cyanotoxin removal.

  • Environmental Science
  • Research
  • Scientific Communication
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Project details

Completed at Nazareth University, this literature review compared aquatic macrophytes across remediation performance, cyanotoxin relevance, ecological risk, regional fit, and long-term feasibility. My role was to synthesize a dispersed scientific literature into a cautious, usable conclusion.

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Colorful game and event graphics representing a gamified trade show experience

B2B industry article · Workinman Interactive · Est. 5 min read

What Trade Show Booths Can Learn from Video Games

A case-led explanation of how participatory demos, social momentum, analytics, and iteration can turn a booth into an experience.

  • Client Work
  • B2B
  • Interactive Media
  • SEO & Content
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Project details

Written for event marketers and teams planning experiential booths, this article moves from attention and learning to retention, social momentum, analytics, and rapid iteration. I shaped studio examples—including VR product demonstrations, venue-wide scavenger hunts, live trivia, and projection work—into a practical B2B argument, working with Workinman contributors who supplied project context, examples, editorial direction, and review.

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Black-and-white photograph of a writer working at a desk

Article · LinkedIn · Est. 4 min read

Why Entrepreneurship Became a Trend—and How Dropshipping Hype Leaves People Broke

A closer look at the gap between entrepreneurial hype and the systems required to build a durable business.

  • Freelancing
  • SEO & Content
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Project details

An independently researched commentary article using dropshipping culture as a lens for the difference between promotional claims and the operational work behind a sustainable freelance or small-business practice.

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Delegates seated at a United Nations climate conference in Bonn

Article · LinkedIn · Est. 4 min read

The Climate Negotiations You Haven’t Heard Of — Why Bonn 2025 Matters

Why the Bonn climate talks shape the next phase of international climate action even though they receive less attention than COP meetings.

  • Sustainability
  • Environmental Science
  • Article
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Project details

An independently researched climate-policy explainer written for readers who know the major COP summits but not the technical negotiations that happen between them. The piece turns institutional process into a clear account of why Bonn matters.

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Game controller surrounded by colorful brand-approval graphics

B2B industry article · Workinman Interactive · Est. 5 min read

Games for Brands: What to Do, What to Avoid

A practical guide to brand guidelines, IP constraints, creative approvals, and risk in playable brand experiences.

  • Client Work
  • B2B
  • Interactive Media
  • SEO & Content
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Project details

This assignment had to explain why branded games require both creative ambition and disciplined approval systems. I organized guidance on brand books, model sheets, color and trademark risk, narrative permissions, review cycles, and audience expectations into a useful do-and-don’t structure. The article was developed with Workinman’s editors, executives, artists, and studio stakeholders, whose briefs and feedback set the technical depth, tone, examples, and client-facing purpose.

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Green harmful algal bloom covering the surface of shallow water

Article · LinkedIn · Est. 4 min read

Think Your Water Is Clean? Climate Change Might Be Proving You Wrong

What harmful algal blooms can look like, why climate conditions matter, and why apparently clear water is not the whole story.

  • Environmental Science
  • Sustainability
  • Scientific Communication
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Project details

A public-facing science explainer connecting visible bloom warning signs with the less visible relationship among warming water, nutrient loading, and cyanobacterial risk. The assignment demonstrates plain-language risk communication without overstating certainty.

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Board-game pieces beside the headline 8 Tips for Making Digital Board Games Feel Real

Industry article · Workinman Interactive · Est. 6 min read

Making Digital Board Games Feel Real: 8 Tips

An eight-part guide to preserving rhythm, agency, atmosphere, solo play, and long-term interest when board games move to screens.

  • Client Work
  • Technology
  • Interactive Media
  • SEO & Content
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Project details

The editorial challenge was to explain why a technically faithful digital port can still feel wrong. I built an eight-part structure around pacing, setup, interface context, reward feedback, atmosphere, solo play, physical–digital continuity, and live content, using recognizable adaptations as evidence. Workinman’s studio team helped define the outline, examples, voice, and scope; I converted that direction into a readable article for publishers, designers, and prospective development partners.

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Laptop, hardcover books, and glasses arranged on a freelance writer’s desk

Article · LinkedIn · Est. 4 min read

Why Freelance Writers Quit and How to Build a Sustainable Practice

A practical look at the habits and business realities that drive freelancers out—and what makes a writing practice last.

  • Freelancing
  • Article
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Project details

Independent professional commentary grounded in my freelance writing experience. The article reframes persistence as a set of business systems and working habits rather than a motivational slogan.

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Gloved hands planting a young seedling in forest soil

Regional dispatch · LinkedIn · Est. 5 min read

Sustainable585: Issue #5 — Where the Systems Hold, Quietly

A regional dispatch on environmental research, local projects, and the quieter systems work happening across the 585.

  • Sustainability
  • Rochester
  • Article
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Project details

Independently researched and published as part of Sustainable585, my regional environmental dispatch. This issue curates local reporting and projects, then adds concise context for Rochester-area readers.

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Freelancer leaning back at a desk while reviewing work on a computer

Article · LinkedIn · Est. 4 min read

Why Most Freelancers Stay Broke Even After Landing Clients

Landing a client is the start of the work, not the finish line: a look at the systems behind sustainable freelance income.

  • Freelancing
  • Article
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Project details

Independent professional commentary examining the less visible work that follows a signed contract: scoping, delivery, cash flow, client retention, and repeatable operating habits.

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Blue sunset over the Martian horizon photographed by a NASA rover

Article · LinkedIn · Est. 3 min read

No, Elon Musk Is Not Bringing Us to Mars

A critical look at the marketing, infrastructure, and environmental assumptions behind popular promises of Mars settlement.

  • Technology
  • Sustainability
  • Article
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Project details

An independently researched technology commentary piece separating the public narrative of Mars settlement from the scientific, infrastructural, and environmental constraints that narrative often leaves out.

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Floodwater surrounding a riverside marina and buildings near a raised bridge

Regional dispatch · LinkedIn · Est. 4 min read

Sustainable585: Issue #4 — Where the Water Rises

A regional roundup tracing sustainability work, local decisions, and changing water conditions across greater Rochester.

  • Sustainability
  • Rochester
  • Article
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Project details

Independently researched and published as part of Sustainable585, my regional environmental dispatch. This edition connects high water, local decisions, and community sustainability work across the Rochester region.

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Aerial view of a dense pine forest

Article · LinkedIn · Est. 3 min read

Carbon Offsets Are Dead. Long Live Carbon Insetting.

Why carbon offsets have lost credibility—and why investing inside a company’s own value chain may be more accountable.

  • Sustainability
  • B2B
  • Article
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Project details

An independently researched sustainability and business article comparing carbon offsetting with insetting. The editorial challenge was explaining a contested corporate-climate concept without presenting either approach as a universal solution.

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Freelancer working on a laptop beside the coast with a notebook and phone

Article · LinkedIn · Est. 5 min read

What Makes a Good Portfolio? (Hint: It’s Not Just the Work)

A strong portfolio shows more than clips: it reveals the structure, context, and judgment behind the finished work.

  • Freelancing
  • SEO & Content
  • Article
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Project details

Independent professional commentary about portfolio strategy. The piece argues for context, process, and editorial judgment—the same rationale behind the expandable project notes in this portfolio.

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A newly planted tree standing in an open green field

Regional dispatch · LinkedIn · Est. 4 min read

Sustainable585: Issue #3 — Biweekly Regional Roundup

Earth Day, Arbor Day, heavy rain, and collective sustainability work across the 585 in early May.

  • Sustainability
  • Rochester
  • Article
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Project details

Independently researched and published as part of Sustainable585, my regional environmental dispatch. This issue gathers time-sensitive local developments into a coherent biweekly account rather than a loose link list.

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Rows of illuminated server racks in a data center

Article · LinkedIn · Est. 4 min read

How Artificial Intelligence Is Reshaping Corporate Sustainability

AI has environmental costs, but it is also changing how companies measure, model, and manage sustainability work.

  • Technology
  • Sustainability
  • B2B
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Project details

An independently researched B2B explainer balancing AI’s environmental costs against its emerging uses in sustainability measurement and decision-making. The piece is structured for non-specialist business readers.

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Digital smart thermostat mounted on a white wall

Article · LinkedIn · Est. 4 min read

I’m Sorry, but Your Smart Thermostat Won’t Save You

Consumer devices can reduce energy use, but they cannot substitute for the systemic changes climate policy requires.

  • Technology
  • Sustainability
  • Article
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Project details

An independently researched climate commentary piece using the smart thermostat as a concrete example of a larger distinction: individual efficiency measures can help, but they cannot replace policy and infrastructure change.

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Rows of clothing and luggage inside a retail store

Article · LinkedIn · Est. 4 min read

Beyond Fast Fashion — Five Rochester Brands Leading the Local Sustainability Movement

A look at five Rochester-area businesses approaching clothing, materials, and local sustainability differently.

  • Sustainability
  • Rochester
  • Article
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Project details

An independently researched local-business article identifying Rochester-area alternatives to fast fashion. I combined regional discovery with sustainability context and concise profiles for a general audience.

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Volunteers tending young seedlings in a community planting area

Regional dispatch · LinkedIn · Est. 1 min read

Sustainable585: Issue #2 — Where the Work Begins

A look at how practical sustainability work begins in the 585—quietly, locally, and one committed step at a time.

  • Sustainability
  • Rochester
  • Article
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Project details

Independently researched and published as part of Sustainable585, my regional environmental dispatch. This issue focuses on early-stage local work and the institutions and people moving it forward.

Space shuttle Columbia launching through bright clouds

Article · LinkedIn · Est. 3 min read

How Much Did Katy Perry’s Rocket Ride Really Cost the Climate?

A closer look at the environmental footprint behind a brief celebrity spaceflight and the spectacle surrounding it.

  • Technology
  • Sustainability
  • Scientific Communication
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Project details

An independently researched science-and-culture article using a high-profile spaceflight to explain emissions, scale, and the difference between a visually dramatic event and its wider climate context.

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Genesee River and downtown Rochester under a blue sky

Regional dispatch · LinkedIn · Est. 3 min read

Sustainable585: Issue #1 — Where Spring Begins

The first Sustainable585 dispatch: a recurring environmental roundup focused on the greater Rochester region.

  • Sustainability
  • Rochester
  • Article
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Project details

The first independently researched Sustainable585 regional dispatch. I established the series format, selected local developments, and supplied the connective context needed to make a recurring roundup useful.

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Person holding a phone beside the headline 5 Tips for Gamifying Even the Most Boring App

Industry article · Workinman Interactive · Est. 8 min read

5 Tips for Gamifying Even the Most Boring App

How progression, habit loops, achievements, competition, and surprise can make utility apps more engaging.

  • Client Work
  • Technology
  • Interactive Media
  • SEO & Content
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Project details

Written for product owners whose useful apps struggle to hold attention, this piece translates game-design practice into five implementable systems: progression, daily loops, achievements, social competition, and small moments of surprise. I worked from Workinman’s approved direction and studio expertise, coordinating with editors, executives, artists, and contributors to keep examples relevant across corporate tools, commerce, health, and service applications rather than treating gamification as decoration.

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Visitor using an interactive table beside illuminated museum displays

Industry article · Workinman Interactive · Est. 4 min read

Designing Digital Museum Exhibits That Visitors Actually Remember

A guide to memorable museum experiences built through play, physical interaction, continuity, and responsive environments.

  • Client Work
  • Technology
  • Interactive Media
  • Education & Community
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Project details

Aimed at curators, museum leaders, and exhibit partners, this article explains how game mechanics, mobile extensions, physical interaction, camera-aware design, projection mapping, and modular content can make digital exhibits more memorable. I organized Workinman’s exhibit examples into a clear progression from learning to longevity, collaborating with creative leads, editors, executives, artists, and technical contributors who supplied project details and shaped the article’s scope.

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A green-blue algal bloom lining the shore of Lake Erie

Regional research report · Climate Solutions Accelerator · Est. 16 min read

The Impact of Climate Change on Harmful Algal Blooms in the Genesee–Finger Lakes Region

A nine-county review connecting harmful algal bloom reports with precipitation, temperature, lake history, and watershed runoff conditions.

  • Environmental Science
  • Research
  • Scientific Communication
  • Rochester
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Project details

Conducted for the Climate Solutions Accelerator in the Genesee–Finger Lakes region. I reviewed nine New York counties and analyzed NYSDEC bloom records alongside NOAA precipitation and temperature data, then communicated patterns, projections, and important limits without treating correlation as causation.

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Noovie Trivia graphics with popcorn and a movie theater screen

Product-focused article · Workinman Interactive · Est. 4 min read

Why Noovie Trivia Is More Than (Just) a Quiz App

A product story explaining how game modes, fresh content, social play, and real-world rewards extend moviegoing beyond the theater.

  • Client Work
  • Technology
  • Interactive Media
  • B2B
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Project details

This product-focused story had to do more than list trivia modes. I framed Noovie Trivia around the moviegoing ritual, then connected its breadth of film content, solo and multiplayer play, daily updates, leaderboards, and ticket-prize loop to replayability and cinema culture. Workinman’s product and editorial stakeholders supplied the feature priorities and review; I shaped them into an audience-centered narrative for movie fans and prospective interactive-media clients.

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Close-up of pale water hyacinth roots suspended in water

Experimental research paper · University at Albany · Est. 19 min read

Rhizofiltration of an Induced Microcystis Bloom Using Water Hyacinth

A constructed-wetland experiment testing whether water hyacinth could remove bloom-supporting nutrients from an induced Microcystis system.

  • Environmental Science
  • Research
  • Scientific Communication
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Project details

Conducted at Hudson Falls High School through the University at Albany Science Research in the High School program. I designed and documented a constructed-wetland model, induced a Microcystis bloom, introduced water hyacinth for rhizofiltration, and tracked water-quality measurements while clearly reporting the study’s constraints.

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People carrying Ukrainian flags during an Independence Day gathering

Article · Medium · Est. 4 min read

ENGin: Rebuilding Ukraine Through 1-on-1 Connections

How ENGin creates one-to-one English-language connections for Ukrainians—and how volunteers can become involved.

  • Education & Community
  • Article
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Project details

An early service-focused article explaining ENGin’s one-to-one language-partner model and turning organizational information into a clear invitation for prospective volunteers.

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